Soapply, Microenterprise Project Client, Featured in New York Times

January 27, 2017


VOLS’ Microenterprise Project
client Mera McGrew’s company Soapply was recently featured in the New York Times’ Front Burner column.  Soapply makes pure, organic liquid soap, and donates up to $10 of the $25 price to support water, sanitation, and hygiene improvements in developing countries.

Through VOLS’ Microenterprise Project, Soapply received pro bono legal assistance from the law firm of Orrick, Herrington & Sutcliffe LLP.  Orrick partners Stephen Ashley and Diana Rutowski, Impact Finance Fellow Perry Teicher, Managing Associate Eileen Aghnami, summer associate Maria Stracqualursi, paralegals Karl Hamel and Linda Partmann, and former associates Eliza Golden and Timothy Green, have helped Ms. McGrew and Soapply with corporate, intellectual property, and tax matters.

Ms. McGrew said:

“Orrick is such a huge part of the Soapply story. Orrick has played an invaluable role in helping take Soapply from a concept to what it is today. Diana, Stephen, Perry and the entire Orrick team have not only helped me tackle immediate structure, trademark, and policy needs, but they have helped ensure that Soapply is set up for success both now and in 5, 10, and even 20 years.”

VOLS is proud to have played a role in the success of this environmentally and socially responsible company.